The Challenge: A Killer Podcast with Zero Sales Strategy
Meet the Brand: Critical Thinking Bug Bounty Podcast
If you’re in the world of ethical hacking, you’ve probably heard of Critical Thinking Bug Bounty Podcast—the go-to show for cybersecurity pros looking to level up. Hosted by top-tier hackers and security experts, it’s got an engaged, niche audience of red teamers, ethical hackers, and security engineers.
The problem? Justin Gardner, the CEO and host, put it bluntly: “We had no sales process...”
The mission was clear: turn listeners into revenue with a repeatable, scalable system. And that’s exactly what we did.
What Was Holding Them Back?
- No Leads, No Pipeline
There was no structured system to move people from "interested" to "ready to buy." - Talking to the Wrong People
Without clear buyer personas, their messaging was all over the place. - Needed Wins—Fast
They didn’t have time to test and guess. They needed results, and they needed them yesterday.
How We Fixed It
We don’t do boring, copy-paste strategies. We create systems that fit the brand, the audience, and the goals. Here’s how we made the magic happen:
- Sales Personas That Actually Work
Justin’s team needed to know exactly who they were selling to and what made them tick. So, we built out detailed buyer personas that took the guesswork out of messaging.
How? We dug into listener data, social media engagement, and past interactions to identify potential buyers—then created messaging that spoke directly to their needs.
Justin’s Take: “Steve at RE helped build out sales personas... so that we understand who we’re marketing to.” - A Sales Strategy That Didn’t Rely on Hope
We scrapped the random outreach and replaced it with a clear, data-driven strategy that targeted the right people with the right message.
How? We wrote custom outreach scripts, tested different messaging approaches, and built a referral system that made it easy (and rewarding) for listeners to introduce the podcast to the right brands.
Justin’s Take: “We put together a game plan for what kind of verbiage and strategy we needed…” - A Sales Process That’s Easy to Follow (and Actually Works)
We built a repeatable, plug-and-play system that Justin’s team could use to keep the revenue flowing—without taking away from the podcast’s creative side.
How? We created outreach templates, structured follow-up sequences, and revamped the media kit so it spoke directly to high-value prospects.
The Results:
A Revenue Machine in Under 90 Days & A Fully Baked Sales Strategy PLUS
in new ad revenue
more in the pipeline
ROI
Justin’s Verdict:
“The work that the team did at our company was phenomenal.” “We really couldn’t recommend him [Steve] more. I think he can do this for your business and for any other business. He’s just that good.”
Want to hear it straight from Justin? Check out this video below - talk about a mic drop!
Why This Matters for Your Business
We’re not just here to make your brand look good—we make it sell. Justin’s team went from zero sales structure to a well-oiled revenue machine, unlocking massive growth without losing focus on what they do best.
Ready to Turn Your Audience into a Goldmine?
Let’s get you set up with a sales strategy that’s built to convert, scale, and last.
Want More?
We’ve got more case studies, more wins, and more ways to make your brand unstoppable. Let’s chat and see how we can reinvent your sales strategy—because growth should be fun and profitable.
