Simple Swaps Wellness is all about better choices without the overwhelm. We created a calm, confidence-boosting brand for this Southwest Florida wellness company that helps people trade chaos for clarity, one habit at a time.
Challenge
The founder had a powerful mission: help people feel better without flipping their entire life upside down. But the brand lacked cohesion and clarity. It needed to reflect simplicity, approachability, and empowerment, without leaning into crunchy clichés or clinical coldness.
Approach
We built a visual identity centered around warmth, balance, and ease. The logo and merch invite curiosity, not pressure. It’s wellness that whispers, not shouts, encouraging small, sustainable shifts over extreme fixes.
Results
Simple Swaps now has a brand that lives up to its name. With visuals that feel grounded and guidance that feels doable, the company has built a community that trusts the process and proudly wears the message.
