Roots Coffee Co. wasn’t just launching a coffee shop, they were planting a community. We crafted a logo that blended earthy warmth with modern energy, giving this brand a grounded identity that brews connection with every pour.
Challenge
Roots Coffee shop came to us with more than a name, they had a mission: serve up coffee with character and build a space where locals felt at home. But they needed a brand identity that captured both the soul of their story and the style of their space.
Approach
We designed a logo system that’s clean, warm, and just a little rustic. It feels hand-crafted without being messy, and modern without losing its roots. From icon to typeface, every choice was made to reflect the values: local, intentional, and community-first.
Results
Roots opened with a brand that felt established on day one. Customers connected with the vibe instantly and the logo became a signature symbol not just on signage, but on mugs, merch, and memories.
Ready to Grow Roots for Your Business?
Let’s turn your experience and reputation into a brand and system that actually scales.