
Jeff Becker doesn’t just talk, he teaches, leads, and inspires action. As a speaker, professor, and founder of In Control SEL, he needed a brand that reflects clarity, authority, and purpose before he ever steps on stage.
The Challenge
With a growing presence and multiple hats to wear, Jeff needed a personal brand that could keep up. His work spans keynotes, classrooms, curriculum and the visuals needed to unify his presence without boxing him in.
Our Approach
We built a personal identity that’s structured, smart, and unmistakably his. The logo balances strength with approachability just like his work in social-emotional learning. It’s built to scale with him, whether he’s behind a podium or on a podcast.
The Results
Jeff now has a visual foundation that supports every part of his mission. It reinforces his credibility, increases recognition, and sets the tone for every space he steps into digital or otherwise.



