How We Doubled In Control’s New Brand Revenue in < 12 Weeks!
The Challenge
Jeff already had a winning product and a loyal fanbase. Business was good. But launching a second product meant starting a new brand from scratch. Jeff knew better than to trust his future to a couple of clipart icons and a DIY color palette. He figured it would take about a year to get this new brand off the ground. Slow and steady. One sale at a time.
Spoiler: it did not take a year. It did not even take half. In just a few months, his new brand was neck and neck with his original.
Turns out, when you launch with the right assets and strategy, you do not need a slow climb. You get a running start.
The Solution
We did not just design cool stuff. We built brand assets that knew exactly what room they were walking into and how to own it.
Here is what we lined up:
- We started with strategy, not vibes. We actually researched what his audience wanted (imagine that).
- We built a visual identity that felt trustworthy, polished, and impossible to ignore. Like a brand that had been winning hearts for years, not hours.
- We crafted messaging that did not scream for attention. It just belonged. Effortless. Natural. The good kind of unforgettable.
The final result was a brand that hit the market like it had been practicing its grand entrance for months. Cool, confident, and ready to sell.
The Results
Straight from Jeff:
"I figured it would probably take me a year, but it was just a few months and I already doubled my revenue."
We will go ahead and file that under good problems to have.
- Revenue:
The new product matched the original’s revenue in what felt like record time. Fast enough that we are honestly still a little impressed. - Website Traffic:
Site traffic tripled. As in three times more people poking around and thinking, "Okay, these guys are the real deal." - Ad Performance:
YouTube ads pulled click-through rates so high they looked like a glitch. But no, they were just that good. - Market Perception:
People treated the brand like it had been there forever.
DIY Branding Sounds Cute... Until It Isn't
Sure, you can DIY a logo, spin up a basic website, and cross your fingers so hard they cramp.
But if you want a brand that connects, converts, and climbs straight past "small and scrappy" into "serious contender" territory, you need more than hope.
You need brand assets that show up ready to win.
We build brands that look like they belong at the top and then help them get there.
Want to hear it straight from Jeff?
You can watch or listen to his full testimonial below and see exactly how it all came together.
"I would recommend RE to anyone. They are super creative, responsive and professional. RE created product branding for three of my brands, and I couldn't be happier with how everything has turned out! RE is the real deal."