How We Helped boost an Author’s Website and Increased Subscriber Growth by 200%
(The Case Study for Authors Who Want More Readers and Revenue)
The Challenge: A Talented Author, a Site That Couldn’t Keep Up
Matt Lucas writes compelling stories, but his website wasn’t doing them justice. It felt more like a static archive than a place where readers could get excited, sign up, or buy.
Matt’s request was clear: “I need a website that converts and grows organically, but my logo is fresh off a freelance designer’s work and I’m not ready to change that just yet.”
Fair enough. So our job was to build a site that delivered results, without ditching the parts he wanted to keep.
The Roadblocks
- Stuck in the Past – A dated layout and unclear navigation made it hard for visitors to know where to go or what to do next.
- Conversion Confusion – No clear user journey meant missed opportunities for signups and sales.
- Lead Magnet Fatigue – The existing offer didn’t excite new visitors or build the list.
- Missing SEO Foundation – The site wasn’t built with search engines (or readers) in mind.
Our Approach: A Rebrand That Respected the Vision (and Delivered Results)
We kept what worked, elevated what didn’t, and built a website designed to drive growth.
- Built Around the Logo He Loved
We honored Matt’s investment by keeping his existing logo and crafting a visual identity that complemented it. The result? A site that finally looked as good as his stories read. - Streamlined User Experience
We updated the look and feel of the site with clean layouts, modern fonts, and a refreshed color palette. The result? A site that finally looked as good as his stories read. - Lead Magnet That Converts
We developed a lead magnet that actually pulled its weight, something exciting enough to capture attention and valuable enough to build trust. - Data-Backed Testing & Refinement
We didn’t guess, we tested. We ran A/B tests on page layouts, CTAs, and content to see what got real results. Then we doubled down on what worked. - SEO Overhaul
We cleaned up the backend, optimized for keywords, and made sure Google saw the value his readers already did.
“Since the rebrand, I’ve seen a major spike in both subscribers and book sales. Plus, the feedback on my site and covers has been incredible, RE nailed the vibe.”
The Results: A Website That Works as Hard as He Does
- +200% subscriber growth – The email list went from a trickle to a stream.
- +20% increase in book conversions – Better flow and messaging turned browsers into buyers.
- Better rankings and more traffic – With smart SEO updates, Matt’s site started showing up more often in search.
- Reader applause – Visitors praised the cleaner design and smoother experience.
Why This Matters for Your Business
Rebranding isn’t about reinventing your identity, it’s about amplifying your strengths. By focusing on design, usability, SEO, and a killer lead magnet, you can transform your website into a growth engine while staying true to your brand’s legacy.
Ready for a Website That Sells?
Let’s build something that captures your voice and drives growth.